Where Global Innovation
Meets Local Market Mastery
The definitive gateway to Southeast Asia's Largest Digital Economy for innovative ad tech companies
The Opportunity: Indonesia's Untapped Potential
Indonesia is a digital nation at a tipping point. A massive, young, mobile-first population is driving skyrocketing digital media consumption. However, the market remains underserved.
Market Ready for Innovation
Ad tech adoption by top advertisers and agencies is still below benchmark markets, creating enormous white space for cutting-edge solutions.
The Go-To-Market Challenge
For global ad tech companies, Indonesia is a high-priority market, but its unique complexities—local nuances, competition, and regulations—present significant barriers to entry.
The Need for a Catalyst
There is a clear gap between the ambition of global innovators and the needs of Indonesian marketers. norAD exists to bridge that gap.
Join the Movement
For Global Ad Tech Companies
We encourage ad tech companies with proven product market fit to partner with us as their catalyst for accelerated market entry to Indonesia, providing local expertise and strategic growth in one of the world's most dynamic digital economies.
Partner with UsFor Indonesian Brands & Agencies
Gain access to world-class innovation, fully localized for impact. Let's work together to lead the future of advertising in Indonesia.
Get StartedCO-PILOT™ Market Accelerator Model
A Framework to de-risk and accelerate Launching, Scaling, and Delivering Ad Tech Success in Indonesia
CURATE
Identifying Indonesia's Next Ad Tech Champions
We meticulously identify and select best-in-class global ad tech companies (Series B+) whose innovative solutions address specific, high-potential gaps within the Indonesian market.
Focus: Market fit, innovation, scalability and funding requirements.
OWN
Strategic Partnership & Aligned Investment
Norad Technology Extensions takes a stake position in the dedicated Indonesian Operating Company (OpCo) of our global ad tech partners. This ensures deep strategic alignment, shared commitment, and focused execution for local success.
Focus: Shared risk/reward, dedicated local entity.
PLAN
Architecting the Indonesian GTM Blueprint
Leveraging our deep local expertise, we develop a bespoke Go-To-Market (GTM) strategy and comprehensive business plan. This blueprint is tailored to Indonesia's unique market dynamics, competitive landscape, regulatory environment, and growth.
Focus: Localized strategy, actionable roadmap.
INTEGRATE
Turnkey Operational Powerhouse
We provide a fully integrated shared services backbone, offering our portfolio companies immediate access to a seasoned local sales team, established channel partnerships, and admin support.
Focus: Operational efficiency, speed, reduced overheads.
LAUNCH
Igniting Market Presence & Accelerating Growth
With strategy and operations in place, we execute a dynamic market launch. Our focus is on rapidly building brand awareness, acquiring initial key customers, generating early revenue, and establishing a strong, sustainable run-rate.
Focus: Market penetration, revenue generation, momentum.
OPERATE & OPTIMIZE
Driving Daily Excellence & Local Adaptation
Norad manages all day-to-day ID business operations. This includes ongoing sales execution, customer success, local marketing, and critically, customizing tech solutions for optimal market fit. We also channel market feedback to enhance the core global product.
Focus: Sustained growth, product localization, market responsiveness.
TRANSFER
Delivering Mature, Profitable Indonesian Ventures
Our ultimate goal is to build thriving, self-sustaining businesses. Once the ID OpCo achieves target ARR and a steady-state, profitable P&L, we facilitate a structured transfer or sale of the Indonesian operations back to the respective original global ad tech owner or a strategic acquirer.
Focus: Value creation, successful exit for partners, proven model.
The Collective Impact: More Than the Sum of Its Parts
We cultivate a synergistic ecosystem where our partners' technologies amplify one another. This strategic combination of partner companies, powered by a data foundation and engagement layer, along with our norAD Ad Server, provides Indonesian brands and agencies with a comprehensive, cutting-edge toolkit for a decisive competitive edge.
Synergistic Ecosystem
A comprehensive, cutting-edge toolkit that gives Indonesian brands and agencies a decisive competitive edge in the digital advertising landscape.
Ready to Bridge the Gap?
Join us in transforming Indonesia's ad tech landscape. Whether you're a global innovator or local brand, let's build the future together.